I was looking for a flat iron as a gift for a friend of mine. I found this one and ordered it. When it showed up in the mail I opened the box and was instantly jealous! Even the box it comes in is over the top quality. The packaging it comes in is so nice, glossy and slides open! You can actually repurpose the box and use it as a jewelry box if you’re in the mood for an art and craft project! You can tell this is a high end flat iron just by looking at the packaging!! I love this digital flat iron and it even has a lock button so you can lock the temperature to your favorite temp setting and it won’t accidently get changed if your fingers happen to bump the buttons. When you lock/unlock the temp setting you’ll hear a beep to let you know it’s been locked or unlocked and I really like that it lets you know. The buttons feel really responsive and durable; they are made of hard plastic and not cheap rubber that would crack over time. This flat iron is made of solid ceramic and not ceramic coated which is a very nice feature! It has a beautiful easy to read digital display that’s very nice and it comes with a high end professional grade power cord that’s nice and long which is really nice because it’s longer than the cords on most store bought flat irons on the market. The extra length is a real convenience! It also has a really nice swivel attachment on the bottom of this flat iron where the cord connects so that it won’t knot up on you when you’re trying to use it. The pivoting plates and spacing makes straightening thick hair a real breeze and it doesn’t tug or damage your hair! I totally recommend this flat iron! It’s truly amazing quality and a huge upgrade from a Chi! Mine was mailed to me so I could see the quality first hand and post my experience with it and my opinion! This flat iron is so high end you’ll want to start drooling over it if your friend gets one first! No kidding, it’s that good! This flat iron just feels so good holding in your hand! ISA products are the BEST! I own the ISA Smart Iron and I’m thrilled with that one!
This flat iron is currently on sale for only $129 (marked down from $299) so now is a great time to purchase one of your own if your in the market for a new flat iron!!! You can find it on sale HERE!